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Importance of Market Education

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The Most Important Step Home Buyers Must Do

Jamie Black

As a Realtor licensed in Toronto Jamie provides strategic marketing and transaction management services to his clients across many communities in the ...

As a Realtor licensed in Toronto Jamie provides strategic marketing and transaction management services to his clients across many communities in the ...

Apr 27 2 minutes read

I believe there’s a step when buying a home that is absolutely critical.  In a tight Toronto real estate market with low inventory, it’s even more important. Unfortunately, most people totally miss this step and I refer to it as; Market education.  Market education is about systematically getting out and viewing homes, not for the purpose of buying but rather to educate yourself on the market, establishing a baseline for what your price range affords you, and refining your criteria.  This is a step that the vast majority of agents will skip thinking it’s a waste of their time, however experience has taught me, this simple investment of time up front comes with a number of benefits.


1. Number One Is Confidence.

By getting out and viewing homes in a no pressure environment for the purpose of education, you gain the market knowledge and have enough basis of comparison to recognize the value.  You won’t have to take my word for it, you’ll know it when you see it.


2. Position To Capitalize

It puts you in a position to capitalize when you see a deal.  In this market, the difference between getting a property and not is often down to who is most prepared.  By becoming an educated buyer, you won’t hesitate when the time is right to make a move on something you love.


3.  The Right Home

Thirdly, you get the right home. Things are moving so quickly these days that often times buyers rush into a purchasing a home, that in the end, wasn’t quite right for their lifestyle. By getting out and viewing a variety of styles and property types, you get a chance to both broaden your horizon as well as refine your search criteria. It’s amazing how quickly a buyer's preference can shift once they’re exposed to all of the options.






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