Selling in unprecedented times
Social distancing amid the outbreak has caused a shift in how real estate Brokerages do business with home sellers and buyers.
Adaptation to real estate trends.
As the global impact of the coronavirus expands, real estate agents need to deliver creative ways to continue connecting buyers and sellers.
Guidelines for social distancing and mandatory closures have changed daily since the start of the coronavirus outbreak, creating a serious issue for both sellers and buyers.
The real estate industry has traditionally been slow to adapt to change. Consider a typical home selling scenario, for example, you decide to list your home, possibly fancy it up or even stage it, take a few pretty wide-angle lens photos, have a Brokerage list it on MLS, perhaps create a colour brochure handout, and host a public open house! Anxiously wait for offer night, receive offers, negotiate, and voila SOLD.
Although that can be a good method to sell a home, in unprecedented times like these, making adaptations for home sellers and buyers in an attempt to keep the listing and marketing exposure moving forward through the process is going to be paramount over the next several months. Such adaptations, Virtual reality, and Virtual tours provide a way for home sellers to reach buyers and continue their property search safely from their homes.
Most people like to use all five senses and see a place in person before they buy. Virtual reality is seen as an alternative marketing tool.
For the last 10 to 15 years we’ve had sophisticated property search sites that allow buyers to see floor plans, photos of staged properties and images of virtually staged properties.
If you want buyers to purchase based on a video, it needs to be more than just sparkly and showing the highlights. You need them to be more nitty-gritty and granular so people can see the baseboards and watch someone turn on the faucets to make sure they work. Technology means you can make everything look perfect, but serious buyers want a more detailed experience.
Serious buyers want to experience the function of a room rather than a room that features a 9‘ ceiling height. Does your kitchen have a center island or does your kitchen demonstrate how the buyer's family will be living in it?
Capturing these important changes is going to be paramount to the successful sale of your home and using adaptive tools such as YouTube Live and Facebook Live, are going to be impactful to create the experience.
If you’re considering selling your home this year and want to learn more about today’s adaptive home selling strategies I use to help both home sellers and buyers than let’s chat.
Remember great results start with great conversations!